For the owner who does it all

You're brilliant at the work. The back end is eating you alive.

I'm Keri. I've run the waitlist, the month-end and the Instagram, sometimes all on the same day. Now I build apps that take those jobs off an owner's plate.

See custom apps Read my story

Sound familiar?

Your client info lives in three places, and none of them match.
You have eleven tabs open and still can't find the one number you need.
Expenses, payroll and month-end all run on spreadsheets you built at midnight.
You pay every month for software that almost fits.
You run the waitlist through texts and a form you rebuild every month.

You're good at business. You're also doing five jobs.

I've been the one drowning in it.

I started in 2017 doing makeup under a purple logo. Since then I've built six brands of my own. Every one taught me how to make a business feel like the person behind it.

Then the back end found me. Today I run operations on contract for a fitness business with 200+ members. I own a kids' ninja business and scaled it from 8 kids a week to over 130 kids a week, plus birthday parties, camps and more. A private school runs its day on an app I built. Before all that, I managed operations at a spa.

Growth broke things. We tracked sign-ups by hand and rebuilt the waitlist form every single month. Reports ate whole evenings. Nobody claps for the back end, and it's exactly where the time and money leak.

So I fixed it. A system that runs the waitlist for us. Reports and month-end summaries that build themselves. An app that fits the way we actually work.

Now I build the same things for other owners.

8 → 130+Kids a week in the business I own

6Brands of my own since 2017

Just meThe only person you deal with

A brand eye and an operations brain.

1
StrategyWhat you sell, who it's for and what a stranger needs to see before they say yes.
2
SystemsBooking, waitlists, reports and the boring bits, set up so they run without you.
3
ExecutionI build it with you and hand it over working. No 40-page plan that sits in a drawer.

Owners who give a damn.

We'll get along if

You light up when you talk about what you do.
You treat your clients like family.
You're hands-on and want to understand your own business.
You'd rather fix the real problem than buy another app.

Probably not if

You want an agency and a 12-month retainer.
You're after viral tricks.

Two ways to work with me

A custom app for your business

A private app on your phone, built around how you already work. It takes the job that eats your week.

See custom apps 02

Not sure where to start? The audit

I look at how your business runs behind the scenes, tell you what to fix first and sketch what I'd build for you.

See the audit

Tell me what's eating your week.

Ten quick questions, about 3 minutes. I'll reply myself and tell you honestly whether an app would help.

Tell me what you need Start with the audit